What would you build if you had total trust in your data?
It’s a question of paramount importance for every business. But it’s still a hypothetical question for many. Synq changes this.
In the past few years, data has become more important to more companies than ever before. But the way data infrastructure is built, and the tools with which data reliability is managed, have lagged behind. The result is a reliability gap at the heart of organizations with business-critical data.
While software engineering teams have long been trusted to deliver reliable systems, data teams often haven’t been given the same level of recognition—yet. But this is changing. Organizations are realizing that strong, trustworthy data systems are critical to unlocking the full potential of their business.
Today, the opportunity for data practitioners has never been greater. As AI adoption accelerates, the need for high-quality, reliable data is scaling rapidly and businesses are looking to their data teams to lead the way.
Teams that invest in building trust, delivering reliable data products, and scaling their impact will close the gap—they’ll position themselves at the heart of their companies’ most strategic initiatives.
This is the moment for data teams to step up, earn trust, and drive transformative impact across the business.
Enter SYNQ
SYNQ is the data observability platform for teams that own business-critical data. Our founders have spent the last 15 years building and scaling some of the fastest-growing businesses in Europe (Pleo, Monzo, GoCardless).
This experience, running both data teams and software teams at the highest level, helped us shape SYNQ’s mission of empowering data teams to earn the trust they deserve, by equipping them with the tools they need to prove their undeniable value.
Our platform delivers precise anomaly detection, a robust ownership model, incident management, issue resolution, and more – for teams that power business-critical use cases. But it’s the way we approach these problems that sets us apart.
We’re building SYNQ on hard mode so you can manage your business-critical data more easily. From column-code lineage, to prioritized incident management, to automated alerts that link between incidents and critical data products – we build experiences rooted in practitioners’ workflows that weren’t possible before.
Our guiding principles
Data quality demands an engineer’s mindset
We have a deep appreciation for the demands placed on data quality. An engineer’s mindset (and toolset) is required – and Synq helps you use both. We bring engineering rigour to our platform, and we remove what doesn’t need to be there.
Data reliability starts in data development
It’s about more than minimizing downtime. We know that the best data quality outcomes are delivered when you build reliability throughout development, deployment and production, in order to prevent issues that other vendors only tackle later, once they’ve become an observable problem for businesses.
Built for the future of analytics engineering
We’re building SYNQ for a future in which data doesn’t revolve around data warehouses and tables. In the same way engineering systems evolved from files to containers and services, we’re building Synq for emerging higher-level concepts such as data models, products, model groups, and metrics.
Optimized to stay out of the way
SYNQ empowers data practitioners to spend their time delivering data and analysis to the business. We optimize for users to spend the least amount of time in our app while still getting what they came to find.
Built for doers
We build simple interfaces that remove what doesn’t have to be there. Instead of overloading users with all the data, we build tools to give them the most critical insights for the workflow. We optimize for practitioners first before building tools for their managers.
Data problems are business problems
We approach every client engagement by looking at business problems, not just tool problems, so we offer a more consultative service, helping our clients to understand what’s really business-critical, how well it’s working, and how to ensure that any critical impact is prioritised.
As a result SYNQ helps data teams earn the trust they deserve, so that they can drive more value with business-critical data. So, we’ll ask that question again.
What would you build if you had total control in your data?
Build with data you can depend on
Join the data teams delivering business-critical impact with SYNQ.